Tinder rolls out new safety features, including an incognito mode •

    Tinder is rolling out new features to make it easier for users of the dating app to control how they interact with others. The new features, rolling out globally, were announced today to mark Safer Internet Day.

    One of the new features is called “Incognito Mode” and it’s a step up from completely hiding your profile. Members can still like and dislike in the app, but only those they’ve liked will see them in their recommendations. The feature is designed to give users complete control over who sees them as they scroll through profiles on Tinder. Incognito Mode is a premium feature available to Tinder+, Gold, and Premium members.

    Tinder incognito mode

    Image Credits: Tinder

    “Incognito mode is a new way to take control of your experience,” Rory Kozoll, Tinder’s VP of Product and Integrity, told in an interview. “You’ve always been able to hide your profile on Tinder, but we wanted to create a feature that would allow people to hide their profile, but still be able to see everyone and only be shown to the people they like.”

    The company is also launching a new ‘Block Profile’ feature that allows users to choose who they want to see on Tinder. Now, when profiles are suggested, users can block them before matching so they don’t show up again. Tinder notes that the feature offers an easy way to avoid seeing a boss or an ex on the app. The new feature will launch alongside the current “Block Contacts” feature, which allows users to control which of their contacts they’d rather not see or be seen by on Tinder.

    Tinder block profile

    Image Credits: Tinder

    In addition, Tinder is making it easier for users to report bad behavior by introducing “Long Press Reporting”. Long press reporting allows people to tap and hold offensive messages, launching the reporting flow right in the chat experience. The company says that by simplifying the reporting process, it hopes more users will report bad behavior on the app.

    Finally, Tinder is working its “Does this bother you?” and “Are You Sure” are prompted to include more language classified as harmful. The Are you sure? prompt appears before sending a message when Tinder detects harmful language. Are you affected by this? prompt encourages users to report inappropriate conversations so that the company can take action against users who violate the app’s rules. Now the two features cover more keywords, phrases, and emojis that could be considered harmful.

    “Over the years, we’ve introduced safety every step of the way,” said Kozoll. “From trying to understand the authenticity of our members and making sure members treat each other with respect. We see that whole journey as a place where we can help. And so today we look at the latest features in that evolution.”

    Tinder is also launching Green Flags, a new campaign highlighting the safety features it offers users, from profile creation, to liking and matching, to chatting and real-life encounters. The company says the Green Flags campaign is an extension of Match Group’s recent campaign that introduced in-app messages and email notifications to give users tips on how to avoid being scammed online.

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