Big news for about five people: you can make videos on Horizon Worlds and share them on Facebook and Instagram Reels, Meta’s TikTok clone.
At today’s Meta Connect event, the company formerly known as Facebook announced this new way to share content from Horizon Worlds, Meta’s flagship VR social app. Despite launching about a year ago, the platform remains “buggy and unpopular,” a New York Times survey found revealed.
Ideally, this feature would help raise awareness about Horizon Worlds’ existence and all the fun you can have, as long as you don’t get motion-sick easily. Facebook and Instagram may not be doing very well, but unlike Horizon Worlds, average consumers do use these apps!
This highlights one of the clearest relationships between Meta’s existing app ecosystem and its virtual reality investment (you can use Messenger in your Quest headset, but it’s very hard to type, so the novelty of texting in VR wears off) . Still, CEO Mark Zuckerberg and his associates need to prove that people really want to socialize in VR, and that they’ll enjoy it so much that they’ll brag to their friends about their cool metaverse experiences by posting.
TikTok Reel. When everything looks like Zuckerberg’s infamous Eiffel Tower selfie, that’s going to be a challenge.