How to create an Instagram Content Strategy

    Instagram will prove a marketing tool for any business. 

    You need to know what sets you apart from the competition. And how you can tell a story about your business so that people will want to follow along. 

    If you aren’t very sure exactly where to start with creating an Instagram strategy to get more IG followers, then here are some tips on getting started.

    Create Your Story

    Your Instagram content should be unique, consistent, and authentic.

    Important questions to ask yourself:

    • What is the purpose of your post? 
    • What are you trying to say?  
    • Are they people who will like what you’re doing or people who won’t like it at all? 
    • Check most followed Instagram accounts 2022 to get some inspiration.

    Know Your Audience

    It’s the first step in creating a content strategy. 

    You need to know what they like, don’t like, and want to see. 

    How do they talk? What do they react to?

    Once you’ve been able to identify yourself as a brand on Instagram, it’s important that you continue building relationships with them.

    Create a Content Calendar that Works

    Before anything else, create a content calendar for your Instagram account, which is a monthly schedule of all the posts you want to make.

    Your content calendar should be based on what type of content you want to post and how often. 

    Set your Instagram Goals

    • Define your goal
    • Set smart and measurable goals for each social platform. 
    • Make your goals specific enough so that they can be achieved over time but not too vague that they don’t help motivate or inspire people who are following your account.

    Set the Tone of Your Content

    Your brand’s tone is the first thing you want to establish when creating content for Instagram. 

    This will help you create an authentic and consistent experience for your audience. 

    The best way to do this is by choosing a theme or archetype that fits with your business but also makes sense within the context of who you are as an individual brand.

    When creating a strategy, it’s important not only what kind of content works best for your audience.

    But also how they consume it: whether through scrolling down an endless feed or clicking one at a time on posts in their feed.

    Determine the Types of Content to Post

    • See what your competitors are posting. 
    • Are they posting the same kinds of content?
    • How to get a business account?
    •  What makes those posts stand out? 
    • If you want to be successful on social media, it’s important to know what types of posts work well for your audience and brand. 

    Choose the Right Time to Post on Instagram

    • How do you choose when to post? There are a few factors that you should consider:
    • When your audience is active. 
    • It depends on geography, but generally speaking, people tend to be more engaged between 9 am and 5 pm than they are during the late evening hours.
    •  If this is a factor in your business or personal schedule, then try posting at these times so that you don’t miss out on engagement opportunities.
    • Are there any other factors influencing when people interact with content? 


    Instagram is a great tool for business owners and marketers to use. It’s easy to get started, and it can be fun for everyone involved.

    We hope that this guide has helped you understand how to create an effective Instagram content strategy.

    Recent Articles

    Related Stories

    Leave A Reply

    Please enter your comment!
    Please enter your name here

    Stay on op - Ge the daily news in your inbox