There are many ways to raise money for non-profit organizations or charities. But merchandise offers a simple and proven option. And brands can tailor products for different charities.
This is exactly the purpose of Good Tog. The company founder launched the initiative during the pandemic to help others. Read on to learn more about the journey in this week’s Small Business Spotlight.
What the company does
Supports non-profit organizations and charities through merchandise sales.
Founder Steve Davey told Small Business Trends, “We partner with professional athletes to help nonprofits in the U.S. and Canada with a wide variety of causes.”
Business niche
Use everything for important goals.
Davey says, “Unlike other programs, neither the athletes nor GT workers earn a dime from this program. It’s about helping others get the help they need.”
How the company started
To help others.
Davey explains: “Living on a steady income during pandemic lockdowns, I knew there were a lot of people out there who needed help… especially those who needed it before the pandemic hit. Because I couldn’t afford to give out of my own pocket, I started GT.”
Biggest win
Securing a great partnership.
Adds Davey: “Other than the obvious fact that we have helped so many in need, the big win was becoming the official merchandiser and program sponsor for the Get Authentic with Marques Ogden podcast. This enabled us to demonstrate our zero-risk policy for entrepreneurs.”
Biggest risk
Starting the business in the first place.
Davey says: “As someone living on a fixed income, I had days without food in the beginning. Had it gone wrong, I could have lost my house and everything in it. Instead, because of what I had to go through, it increased both my drive to succeed and my empathy for those who worked to help.
How they would spend an extra $100,000
Marketing.
Davey adds, “While that may seem like a simple answer, the way I’ve designed things our only limitation is our reach…which is only limited by my lack of personal finances and health.”
favorite quote
“Don’t explain your philosophy. Embody it.” — Epictetus.
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Image: Guten Tog
Shreya has been with todaybusinessupdates.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider todaybusinessupdates.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.
