Forest Admin launches cloud version of its low-code in-house toolbuilder

    French startup Forest manager launches a cloud-based version of its product. The company helps you create flexible back-end admin panels for operations teams. Essentially, Forest Admin helps development teams spend less time on back-office tools so they can focus on the actual product.

    With the cloud version, companies only need to integrate the service with their own SQL database. After that, they can start using Forest Admin to manage their business.

    “The onboarding is very similar to business intelligence tools,” Sandro Munda, co-founder and CEO of Forest Admin, told me. But BI tools usually fetch data so that it can be transformed, analyzed, compiled into quarterly reports, and reused in business planning meetings.

    Forest Admin is all about interacting with your product’s data. Businesses can also integrate the admin panel with third-party services such as Stripe, Mixpanel, and Intercom. Forest Admin users can then trigger actions and create workflows with different permission levels in the company.

    Unlike other in-house tool builders, such as Equip again, Forest Admin focuses exclusively on admin panels. It is not designed to be an all-in-one in-house tool builder, as advanced services are often complex as well.

    For example, a fintech company could use Forest Admin to review and validate documents and ensure compliance with KYC and AML (“know your customer” and “anti-money laundering”) regulations — Qonto is one of the largest startup customers with 2,000 people using Forest Admin. An e-commerce company can also use Forest Admin to refund customers or reorder an item in case it is lost.

    Besides centralizing all your data, a tool like Forest Admin also makes it easier to handle your data. Businesses can filter their user base and create segments, update and delete records, and more.

    Currently, Forest Admin customers install a component on their servers. This agent can read your data and make it accessible via an API. Forest Admin hosts the front-end interface on its own servers. When customers connect to their admin panels, Forest Admin retrieves information from the component installed on your infrastructure.

    With the new cloud version, it significantly lowers the barrier to entry as you don’t need to install the Forest Admin component on your servers. With the right firewall rules and tunneling software, your database should remain secure. “There’s no duplication of data, you make changes directly to your database,” says Munda.

    “Our goal is really to attract a new customer segment,” he added. Previously, you had to integrate Forest’s agent into your own application. If a company already uses only high-level cloud services, they could not use Forest Admin before the release of the cloud-based version.

    Many operationally driven companies already use Forest Admin, such as fintech, marketplace, mobility and healthcare companies. “We’re close to profitability, but that’s not what we’re aiming for at the moment,” Munda said. And the cloud product should help when it comes to generating more revenue.

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