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    Flo Rida beats Celsius in endorsement deal lawsuit

    American rapper Flo Rida’s collaboration with energy drink brand Celsius has reached its boiling point.



    Mindy Klein | Getty Images

    The artist behind 2007’s breakthrough single “Low” is set to sue the company in January, claiming he owes tens of thousands of dollars — and even more in stock options, Insider reported.

    Related: Can Health Drink Maker Celsius Surpass Its Monster Rival?

    In a lawsuit filed in 2021 in Broward County, Florida, Flo Rida’s legal team, which is seeking at least $30,000 in damages, says the rapper’s endorsement deals with Celsius in 2014 and 2016 were unclear and caused their client to miss out on promised bonuses and stock options.

    Flo Rida helped put Celsius in the spotlight by showing off the potion in his video clip for the track “Hola” in 2017, and in an interview from 2019rapper Doja Cat referred to the product as “Flo Rida’s energy drink.”

    “[Flo Rida is] entitlement to 500,000 shares through the contract, and entitlement to 250,000 shares if certain things happen – one of those criteria is that a certain number of units of products must be sold, but unfortunately the contract does not specify what type of unit – is it a box, is it a drink? And there is no time frame or deadline,” Flo Rida’s attorney John Uustal told Insider.

    Related: 5 Ways Contracts Are an todaybusinessupdates.com’s Best Friend

    As of August 2022, Celsius had a market value of $7.45 billion following PepsiCo’s announcement of a $550 million investment in the brand, per CNBC.

    Celsius Holdings, Inc. is up more than 63% year over year.

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