An effective sales strategy involves a precise plan laid out explicitly to sell products and meet consumer demand. When planning an optimized sales strategy with your team, it is essential to look for a well-balanced option that will satisfy your consumers while making a profit.
When developing your sales approach, it’s important to consider both new leads and the loyal customers or customers who helped you get to where you are today. Below eight members of Council for Young Entrepreneurs discuss their advice for developing an effective strategy that appeals to both audiences.
1. Understand customer needs
A sales strategy rooted in a deep understanding of customer needs throughout the product journey will help to be effective for both account leads and brand loyalty. To build this empathy, entrepreneurs need to ask questions of customers during different stages of the product journey and discover patterns in the feedback they receive. This helps entrepreneurs anticipate the needs of future customers so that they can proactively address them or at least be prepared to provide them reactively with solutions. Likewise, tracking and finding patterns in unsolicited customer feedback can help inform sales strategy by similarly anticipating customer needs for the specific stage of the product journey they are in. † Akshar Bonu† The custom move
2. Leverage content marketing on multiple platforms
A content marketing strategy provides a workable balance between sales, marketing and branding. Delete product features for now and focus exclusively on the customer. Where do they like to hang out? What do they find interesting and fun there? Who keeps them busy there? How can you create a hangout for your website and social media accounts? It’s a simple concept, but it comes with a lot of hard work. You should find them under the comment sections of other influencers and gurus. You should read their complaints about existing products on social media and the product reviews on ecommerce stores. Product reviews on social media and search engine platforms like YouTube can give you unique insights into your market. † Samuel Thimothy† OneIMS
3. Keep your brand consistent
Make sure your brand is consistent. One of the most important factors in building loyalty is consistency. Customers like predictability and want to be confident that their brand will deliver on its promises every time, no matter what. Be consistent not only in your services, but also in your visual logos and social media presence. In particular, logos and designs should look the same on all browsers and devices. Spend a little extra to create an eye-catching logo that can be used on all media. † Shu Saito† All filters
4. Show genuine interest in the consumer
Know the client. People want to feel valued. Note where they live, the names of their children and the sports they play, and you have a customer for life. If they have to introduce themselves every time, they lose interest in you and go to a company that shows a more genuine interest in them. † Mary Harcourt† CosmoGlo
5. Focus on clear communication and messages
Customers today are more dynamic than they used to be. This also makes their buying behavior dynamic. That’s why they need more communication touchpoints before you can finally get them “interested.” For me, communication is the tipping point of a balanced sales strategy, and the cornerstone of lead generation and brand loyalty is information. Prospects want to know more about your offering and they want to be sure that your “product” is what it claims to be, without any risks. But no matter how good your product is, if you can’t communicate it, it won’t sell. So, the reporting is key. This message should be included at every stage of the sales funnel as you climb the value ladder. † Tonika Bruce† Lead Beautiful, Inc.
6. Combine campaigns
The key is to use campaigns that connect lead generation and brand loyalty. For example, you can use content marketing to attract new leads and then offer loyalty rewards to customers who convert. This way you fulfill both needs at the same time. You can also create separate campaigns for each focus, but make sure they work together to support your overall sales strategy. Creating leads and building lasting relationships with people doesn’t have to be two separate things. By integrating them into your strategy, you can create a more holistic and effective plan. † Syed Balkan† WPBeginner
7. Personalize offers and content
One way to balance your sales strategy is to focus on personalization. When used correctly, you can use personalized content and offers to reach new users and loyal customers. For example, you can create an email campaign featuring your most popular products for new customers, while old users receive emails about their past purchases. Research shows that about 80% of the consumers wants brands to send more personalized offers and messages, so this is a strategy you don’t want to skip. † Chris Christoff† MonsterInsights
8. Be authentic
Creating a balance between attracting leads and maintaining brand loyalty is extremely important when it comes to creating a sales strategy. An effective way to do this is to be authentic about your business. Be honest about what you offer and never try to mislead your users by marketing offers that are not available. Many marketers promote their business by highlighting false promises and offers. This annoys the users and distorts your brand image. Just be authentic and see how big the impact can be. † Thomas Griffin† OptinMonster