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    Shreya Christina

    Shreya has been with todaybusinessupdates.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider todaybusinessupdates.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.
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    How Hyper-Personalization Is Transforming Email Marketing

    Email marketing has come a long way from the days of generic, one-size-fits-all campaigns. Consumers expect personalized experiences, and hyper-personalization has emerged as a...

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