There are several factors that influence the potential success of an e-commerce business, from selecting the right platform to getting your products to market. Many members of the online small business community have experience with these types of businesses. Check out their best tips below to jump-start your online shop.
Find the best ecommerce platforms for CPGs
Choosing the right e-commerce tools can have a huge impact on a consumer packaged goods business. There are countless options to choose from. So checking out this Noogata post from Eyal Katz for a guide to the best.
Increase ecommerce sales with live shopping videos
One of the biggest barriers for e-commerce customers is the inability to see products up close and in a realistic environment. But video can help ease some concerns. In this Inspire to Thrive post, Gaurav Sharma explores how to use live video for ecommerce. And BizSugar members shared their thoughts here.
Avoid these mistakes with your ecommerce business
All entrepreneurs make mistakes from time to time. But some can be particularly harmful. So it is best to avoid these whenever possible. Ivan Widjaja dives in some avoidable ecommerce mistakes in this Noobpreneur post.
Get a competitive edge with custom web design
The right website design can give any business a competitive advantage. But it is especially important when running an e-commerce site. To learn about the benefits of custom web design in this Pixel Productions post from James Daniels.
Design emails that convert
Email marketing is another online tool that can be applied to almost any industry. And it’s one of the most impactful ecommerce sales conversion strategies. So how can you make every email more impactful? Receive tips in this Blogging Wizard post by Nick Stephens. Than go to to BizSugar to see what members are saying.
Tailor your email sequence to the buyer’s journey
In many cases, email marketing involves a series of messages tailored to the experience of potential buyers. This can look different for e-commerce companies than for other industries. Read helpful tips in this KyLeads post by Kristina Shkriabina.
Use SMS in your business and marketing tactics
SMS text messaging is another communication tactic that many consumers use on a daily basis. So it can be part of an impactful marketing strategy. In this post from Inspired Marketing Tactics, Sean Supplee is about how to use this type of message to reach potential customers.
Enhance user data security
E-commerce sites collect a lot of data from customers, including contact and payment information. So it is essential to keep this information safe. Asha Rajput offers tips for improving UX security in this post from 300Mind Studio.
Boost your website’s ranking with On-Page SEO
SEO can make your ecommerce site more visible to potential customers. There are several changes you can make on any page to increase traffic. read this Platter of Gold post by Anthony Williams for tips. Than visit the BizSugar community to see member comments.
Start an Etsy shop and make money from home
You don’t necessarily have to build a site from scratch to build a successful ecommerce business. Marketplaces like Etsy let you list and sell products so you can make money from home. Checking out this post on Nell Taliercio’s blog The Work at Home Woman for a full guide.
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